The Boutique Fitness Playbook
Straightforward advice on pricing, retention, memberships, operations, software and AI for independent fitness studio owners.
Featured
Operations and Scheduling
Studio Booking-System Migration Checklist
Work through the records, payments and member journeys to check before changing booking software. Download a copy and agree the scope with your providers before setting a launch da
2 min · Updated 2026-09-15
Revenue and Pricing
How to Price Reformer Pilates Memberships
Reformer pricing is constrained by equipment count and instructor cost. Build from capacity economics, then design packs and memberships that members understand and that protect pe
2 min · Updated 2026-07-16
Member Experience
How Boutique Fitness Studios Can Improve Member Retention
Boutique retention is less about loyalty points and more about attendance habit, clear access and human follow-up. Fix the operational frictions that quietly push members to cancel
2 min · Updated 2026-07-15
Operations and Scheduling
How to Reduce No-Shows at Your Fitness Studio
No-shows drain capacity and cash flow in boutique studios. Clear booking rules, waitlists, reminders and payment timing reduce empty mats without turning your studio into a call ce
3 min · Updated 2026-07-15
Studio operations notes
Occasional practical tips for independent studio owners. No spam.
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